Last updated: December 2025


At Blond, we respect your privacy. We collect only what we need to make your experience seamless, secure, and personal, and we’ll never sell or misuse your information.

1. Who We Are
What About An Entity Ltd (trading as Blond Jewellery)
Registered in England & Wales, Company No. 16173196
Email: hello@blondjewellery.com


This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.

2. What Information We Collect
We collect the following information:
• Identity & contact details: name, billing/shipping address, phone number, email.
• Order details: products purchased, payment and delivery information.
• Account information: if you create an account on our store.
• Marketing preferences: if you subscribe to our newsletter or other updates.
• Technical data: IP address, browser type, and site usage via cookies and analytics.

3. How We Collect Your Information
We collect information when you:
• Place an order or create an account on our website.
• Subscribe to our newsletter or marketing updates.
• Contact us for customer support.
• Browse our website (via cookies and analytics tools).

4. How We Use Your Information
We use your personal data to:
• Process and deliver your orders.
• Send order confirmations, shipping updates, and customer service responses.
• Manage returns, warranties, and repairs.
• Send marketing emails, only if you’ve opted in.
• Improve our website and services.
• Comply with legal obligations (e.g. tax and accounting).

5. Prices & Payment
• All prices are displayed in GBP.
• For UK customers, prices include VAT where applicable.
• For customers outside the UK (including the EU, EEA and Norway), prices do not include local VAT, customs duties, import taxes, or handling fees. These charges may be applied by your local customs authority upon delivery and are the responsibility of the customer.
• Any additional charges incurred during import must be paid by the recipient to release the goods.
• We reserve the right to correct pricing errors or cancel orders where a pricing mistake is obvious and could reasonably have been recognised by you.

6. Sharing Your Data
We only share your data with trusted service providers who help us run our business, including:
• Shopify (our e-commerce platform)
• Payment processors
• Delivery partners
• Analytics and marketing tools
These partners only access data necessary to perform their services and are required to protect it.

7. How Long We Keep Your Data
We retain your information only as long as needed to:
• Complete your transactions and provide customer service.
• Meet accounting and legal requirements.
• Maintain marketing preferences (until you unsubscribe).
You can request deletion of your data at any time (see Section 9).

8. Cookies
Our website uses cookies to:
• Remember your preferences and shopping cart.
• Understand how visitors use our site.
• Improve performance and personalise your experience.
You can adjust or disable cookies through your browser settings.

9. Your Rights
Under UK data protection law, you have the right to:
• Access, correct, or delete your personal data.
• Withdraw consent to marketing at any time.
• Request a copy of your data.
• Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data is being misused.
To exercise any of these rights, please contact us at hello@blondjewellery.com

10. Security
We take data protection seriously.
Your information is stored securely, and all payments are encrypted through Shopify’s certified systems.

11. Changes To This Policy
We may update this Privacy Policy periodically to reflect improvements or legal changes.
We’ll post the updated version here, and updates take effect immediately upon posting.

12. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please reach out:
hello@blondjewellery.com